Farm Fresh Beef, No Bull

Order Beef Online

From Willarah Farm in Mirboo North, Gippsland, straight to your fridge.

From our farm to your fridge

Next Beef Release: November 2025

We offer premium, grain-free Speckle Park beef direct from our farm to your door, with limited seasonal releases each spring and autumn. Orders open twice a year exclusively through our website.

Two Willarah Farm Steaks
Willarah Farm eye fillet flat lay

Order Direct:
Custom Beef Boxes

Willarah Farm produces grain-free beef using regenerative, low-stress practices in Gippsland. Our beef is processed locally and packed fresh into cryovaced, freezer-ready boxes.

Choose from 18kg to 72kg boxes, with a mix of prime cuts, roasts, sausages and mince, and the option to select your preferred cuts when ordering.

We offer just two limited releases each year, in spring and autumn, with local delivery or collection from the butcher available. Join our mailing list to be the first to know when orders open, or order online today.

The Family Behind Willarah Farm

Meet Will, Sarah & Adaline

Will, Sarah and their daughter Adaline purchased Willarah Farm in March 2018, originally with the goal of building a home and life in the Gippsland hills. Since then, that vision has grown to include a small herd of commercial Speckle Park cattle and a direct-to-consumer beef business, offering beef from paddock to plate.

Sarah grew up on a dairy farm and knows her way around a wayward cow, while Will, a Latrobe Valley local, has always had a strong connection to the outdoors. Together, they’ve thrown themselves into farm life – learning as they go and aiming to make more good decisions than bad along the way.

Adaline, now eight, is right at home among the animals, paddocks and muddy boots, and already has a few farming opinions of her own.

Feeding our family, and yours.

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Farm Fresh

Local, grain-free beef – straight from our paddocks to your plate.

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Low Food Miles

Enjoy beef with fewer kilometres – from our farm to your freezer.

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Support Farmers

Back a local, family-run farm with every purchase.

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Keeping It Local

Buying local keeps your money in the community.

Farmers We Love

Fresh, local produce is around the corner

At Willarah Farm, we’re all about backing local food – not just what we grow, but the stories and work of other farmers across Gippsland who sell directly to their communities. Stay tuned as we start pulling these stories together. 

The team at Thorpdale Potatoes

Thorpdale Potatoes

This Thorpdale-based farm specialises in growing potatoes, onions, and cabbages, with a rotating selection of locally sourced produce available throughout the season.

Read More »

Testimonials

We love hearing from happy customers

“Mate….. we had the Topside Roast last night. Hands down the best roast beef I’ve ever had. Whatever you’re doing with the cows. Bloody good job.”
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Jarryd Atkinson
Customer

Farm News

The latest comings and goings...

As seen on Landline

Speckle Science: The cattle breed creating a stir in the beef industry